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Hotjar

Hotjar, now part of Contentsquare, provides heatmaps, session recordings, surveys and feedback for websites; new sign-ups are directed to Contentsquare's plans.

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Introduction

Hotjar is a behaviour analytics product now operated by Contentsquare, and its site now sits on contentsquare.com. The current product menu covers session replay, heatmaps and zoning, journeys, funnels, surveys, errors and performance, experimentation and product analytics.

For quality teams, session replays show where real users struggle after release, heatmaps reveal ignored or confusing elements, and surveys capture direct feedback. New sign-ups are guided to Contentsquare Free, with paid tiers above it.

In the quality loop Hotjar provides production UX evidence.

Features

  1. Session replay: Watch real user sessions.
  2. Heatmaps: Clicks, scrolls and zones.
  3. Surveys: On-site feedback.
  4. Funnels: Find drop-offs.
  5. Errors and performance: Spot site issues.
  6. Experimentation: Test variations.

Pros

  1. Free entry: Free tier available.

Cons

  1. Brand transition: Hotjar is merging into Contentsquare.
  2. Privacy setup: Recording needs consent and masking.
  3. Production only: Needs real traffic.
  1. Sign up and add the tracking snippet to your site.
  2. Configure masking for sensitive fields.
  3. Review replays and heatmaps for key pages.

Resources:

Pricing

New sign-ups go to Contentsquare Free; paid Growth plans start from $39 per month, according to the Hotjar pricing page.

  1. Product and UX teams studying live behaviour.

Conclusion

Hotjar remains a familiar way to see real user behaviour.

Plan for the Contentsquare transition when choosing plans.

On CheckOps, Hotjar is filed under the Prototype & UX testing and Production monitoring & observability stages. Related tools listed here include Maze, UserTesting, Lyssna, Optimal Workshop, Useberry and UXtweak. When comparing them, weigh the licence, the languages and platforms each supports, whether it is self-hosted or managed, and how cleanly it slots into your existing CI pipeline. Details on this page were checked against the official website, documentation and repository on 11 November 2026.

Alternatives

Other tools on CheckOps that cover similar ground. Open a page, or compare one with Hotjar side by side.