Microsoft Clarity

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Introduction

Microsoft Clarity offers AI-driven insights into how users experience sites and apps. The site says it is free forever, used on 2M+ sites and apps, and GDPR and CCPA ready.

Features include session recordings with highlights, heatmaps showing clicks, scrolls and drop-off, AI summaries of behaviour trends, AI chat for questions about data, and comparisons across page versions. It also surfaces signals such as rage clicks and dead clicks.

In the quality loop Clarity shows production UX problems at zero licence cost.

Because it is free, it is often the first behaviour analytics tool teams install.

Features

1. Session recordings: Watch real visits.
2. Heatmaps: Click and scroll maps.
3. AI summaries: Behaviour trends.
4. AI chat: Ask questions of your data.
5. Page version comparison: What worked across versions.
6. Free forever: No paid tiers.

Pros

1. Free: No licence cost.

Cons

1. Microsoft data processing: Data handled by Microsoft.
2. Limited research methods: No moderated tests.
3. Production only: Needs live traffic.

Usage and Links (Example)

1. Create a project and add the Clarity tag to your site.
2. Mask sensitive content in settings.
3. Review recordings, heatmaps and AI summaries.

Resources:

• Microsoft Clarity website

Pricing

Microsoft Clarity is free forever.

Recommended for?

1. Any team wanting free session replay and heatmaps.

Conclusion

Clarity is the easiest free way to watch real user behaviour.

Combine it with structured usability tests for the why.

On CheckOps, Microsoft Clarity is filed under the Prototype & UX testing and Production monitoring & observability stages. Related tools listed here include Maze, UserTesting, Lyssna, Optimal Workshop, Useberry and UXtweak. Before standardising on one, compare recent maintenance activity, the pricing model as your usage grows, and the integrations you rely on today. Information on this page was verified against the official website, documentation and repository on 11 November 2026.