Wingify (VWO and AB Tasty)

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Introduction

Wingify is the platform formed when AB Tasty and VWO came together; both vwo.com and abtasty.com now lead to wingify.com. Its site lists six product areas on one foundation: experimentation for non-technical teams, real-time personalisation, behaviour analytics with heatmaps, session recordings, funnels and surveys, feature management with flags, rollouts and server-side experiments, commerce search and recommendations, and engagement through browser push notifications.

After a one-time install of the SmartCode snippet, marketers and product teams can build web tests and personalisation without developers; server-side experiments and feature management use Wingify SDKs. Wingz, the company’s AI layer, proposes hypotheses, sets up tests and monitors rollouts, according to the vendor.

In the quality loop Wingify validates UX changes and rollouts with real users.

Features

1. Web experimentation: Visual A/B tests.
2. Personalisation: Audience-based experiences.
3. Behaviour analytics: Heatmaps, recordings, funnels, surveys.
4. Feature management: Flags, rollouts and server-side tests.
5. SDKs: Server-side integration.
6. AI assistant: Wingz suggestions and monitoring (vendor claim).

Pros

1. Combined suite: Testing and analytics in one place.

Cons

1. Brand transition: Documentation may still reference VWO or AB Tasty.
2. No public prices seen: Pricing depends on plan and traffic.
3. Snippet performance: Client-side testing adds page weight.

Usage and Links (Example)

1. Install SmartCode on your site.
2. Create an experiment in the visual editor and pick goals.
3. Use heatmaps and recordings to explain the result.

Resources:

• Wingify (VWO and AB Tasty) website

Pricing

Wingify offers a 30-day free trial with no credit card. Plan pricing depends on product and traffic; contact sales or see wingify.com/pricing.

Recommended for?

1. Marketing and product teams running website experiments.
2. Former VWO or AB Tasty customers.

Conclusion

Wingify combines two well-known experimentation brands into one suite.

Start with the 30-day trial and verify plan limits for your traffic.

On CheckOps, Wingify (VWO and AB Tasty) is filed under the Production monitoring & observability and Prototype & UX testing stages. Related tools listed here include GrowthBook, Statsig, PostHog, Optimizely, LaunchDarkly and Microsoft Clarity. A short trial on a real project, with your own code, data and pipeline, is usually the fastest way to choose between them, because fit matters more than feature lists. Facts here come from the official site, documentation and repository, checked on 11 November 2026.