Synthetic Users

Visit Website

Introduction

Synthetic Users lets you test a product, a message or a policy on synthetic respondents, such as buyers, CFOs, doctors, voters or employees, and see what they would do and why, in minutes.

Plans are annual and run on Research Tokens, a flexible pool that powers every interview, whether you show images, video or a live website. The company compares its cost per interview ($40 to $63 within a token pool) with $80 to $120 for traditional research agencies.

Synthetic or remote research is fastest when it answers a narrow question, such as whether people can finish sign-up or understand a pricing page. Validate surprising findings with real users before betting a roadmap on them.

Features

1. Synthetic respondents: Any audience.
2. Qualitative interviews: Why, not just what.
3. Stimulus types: Images, video and live sites.
4. Token pool: Flexible annual usage.

Pros

1. Speed: Results in minutes.

Cons

1. Price: Plans from $12,500 a year.
2. Validation needed: Synthetic answers are hypotheses.

Usage and Links (Example)

1. Define your audience and research question.
2. Run synthetic interviews.
3. Validate key insights with real participants.

Resources:

• Synthetic Users website

Pricing

Synthetic Users plans start at $12,500 a year on a Research Token pool; you can roll over up to 20% of unused tokens (50% on Scale and Enterprise) on renewal.

Recommended for?

1. Research and strategy teams exploring early ideas.

Conclusion

Synthetic Users is a fast hypothesis generator for qualitative research.

Budget for real-user validation.

On CheckOps, Synthetic Users is filed under the Prototype & UX testing stage. Related tools listed here include UserTesting, Maze, Lyssna, Useberry, Lookback and Hotjar. Which one fits best depends mostly on your stack, your team’s size and skills, and whether you prefer to run tools yourself or pay for a managed service. This page reflects the official website, documentation and repository as they stood on 11 November 2026.